About us - Emma & Ethan

At Emma & Ethan Ottawa, fashion is about people — not just clothes. We’re Emma & Ethan, founders and owners of the store, and we’ve run our brand with passion and personality for over 10 years.

Our history

We started Emma & Ethan Ottawa from a shared love for fashion, aesthetics, and personal service. After many years of experience in both the Canadian and international fashion industry, we wanted to create a store where the customer is truly at the centre - not just as a buyer, but as an individual. 

Behind everything we do stands our daughter. The reason this brand exists, and the reason we keep fighting for it. Since she was young, she dreamed of becoming a trauma surgeon, determined to save lives and make a real difference in the world.

Her medical training is long, demanding, and incredibly expensive. Supporting her dream hasn’t always been easy, and our small family business has carried that weight for years. Every collection we release, every order we pack, every late night we work — it’s all for her future.

She is our pride, our motivation, and the heartbeat of Emma & Ethan Ottawa.
And with every customer who chooses us, her dream comes a little closer.

What we stand for

We believe in:

• Personal guidance over mass production
• Quality and authenticity — in both products and experience
• A warm, welcoming atmosphere where everyone feels at home

Every collection is carefully curated. We work closely with suppliers, stylists, and photographers to ensure everything we offer reflects our values.

Our approach to customers

With us, you don’t just receive a product — you receive an experience.
We listen, advise, and adapt to your needs. Whether you shop online or visit us in person, we do everything we can to create a personal and professional experience.

10 years of pride

We’re proud to have built a brand that’s thrived for over a decade.
It’s been a journey full of creativity, growth, and meaningful relationships.
And we’re excited to continue - together with you.

Thank you for being part of Emma & Ethan Ottawa!